Tuesday, September 18, 2007

Promo-Craze

One of my publishers realized that authors need some direction when it comes to promoting our work. Most writers are by nature loners, observers, so putting ourselves out there is hard. Luckily, with this class on how to promo on the cheap will teach us what to try, and what not to waste our time on!

With promo on the brain...I thought I'd ask here what YOU respond to as a reader. Bookmarks, candy, free books, book trailers, internet chats, website interviews, reviews...

For me, it's largely word of mouth, which as an author you have NO control over. Next comes authors who spend time on forums I frequent, then chapter one excerpt booklets - but only in genres I already read...

What about you? What has moved you to buy a book in the last...year?


Jenna is hard at work on her next title for Mills & Boon Modern Heat. In the meantime, check out her website, blog, or reading group, We Call It Research.

2 comments:

Dara Edmondson said...

Word of mouth and reviews are the biggies for me. If I hear someone say how much they enjoyed a certain author or a particular book, I will probably go out and buy it.

julia said...

Word of mouth is all important. It's still the make-or-break element for Hollywood films, even with all the splashy promo trailers. So starting buzz for yourself is time well spent, I would think. In cyberspace, when a potential reader hears about you and then has an opportunity to read an excerpt, it's like picking a book off the shelf and having a browse. I think this requires an amount of extroverted behavior, however uncomfortable it is for the writer.